OUR STORY
A Tale of Dreams and Sarees
Hello, world. I’m Ahmad Jamal, the heart behind Avon Sarees from Mau, a small town situated on the outskirts of Varanasi. We have been manufacturers of handloom and powerloom sarees for over 3 decades now.
I mention this because when Banarasi sarees came into inception in the early days, people from nearby towns and villages were also given the tasks of weaving sarees. We also played a significant role in supporting the establishment of Banarasi sarees through craftsmanship and weaving. Even today, sarees from Mau, Khairabad, Mubarakpur, etc., are a part of the top domination – Banarasi sarees. We can talk about history all day, but first, let me introduce you to Avon Sarees.
I am a dreamer. I am an artist. I dream of drapes that dance with grace and designs that whisper tales of our ancestors. I believe in the power of a saree to transform, empower, and celebrate.
I believe in honesty. So, that which you see is the fabric of our soul, woven with integrity, love, and care.
Your delight is my mission.
Your elegance is my vision.
And you…you are my muse.
I exist because you embrace tradition.
OUR JOURNEY
In a world where trends come and go, I stand firm to honour the timeless allure of the saree. Avon Sarees is not just a brand; it’s a revolution led by a man who sees beauty in yards of fabric and potential in every thread.
Hi, I am Ahmad Jamal. Remember the name, for it’s stitched into every saree we craft. I left the beaten path to follow the silken routes laid by my passion.
I am the face behind Avon Sarees. On social media, you might know me as a man with a vision for fashion. Here, you will know my story. We will talk about sarees, culture, fabric, and the art of weaving.
We are a legacy reborn in the heart of tradition, established in the vibrant streets of the outskirts of Varanasi since 1917. The lineage of our sarees is as rich as the history they carry. Growing up, I was enchanted by stories of my forefathers crafting elegance for people far and wide.
WHY AVON SAREES?
Because we are the custodians of the Banarasi legacy. Our sarees are not just garments. They are the canvas where tradition meets modernity. We take pride in our roots in Varanasi, the cradle of the saree civilization.
Avon Sarees is your gateway to a shopping experience that honours the ‘see and then shop’ philosophy.
OUR ETHOS
At Avon Sarees, we intertwine the elegance of Banarasi sarees with the rhythm of contemporary life. We pledge to bring authenticity and a style that resonates with your spirit.
Our handloom creations are as vibrant as our youth. We aim to build an online presence that delivers authenticity directly from the looms of the outskirts of Varanasi to your doorstep, without any intermediaries.
The indirect route of Banarasi products often overshadows the weavers’ contributions. They seldom receive the recognition or the rewards they deserve. But not anymore.
At Avon Sarees, we change the narrative. Our weavers, neighbours, and cricket companions—they will all thrive with us.
OUR VISION
What’s in a name?
A promise of authenticity.
Avon Sarees is committed to excellence. We will go the extra mile to bring you genuine Banarasi sarees straight from the hands that weave them.
We’ve seen the inner workings of e-commerce. We’ve witnessed the dilution of authenticity. But at Avon Sarees, we stand for transparency and trust.
We open our doors to you. Come, witness the magic of weaving at our looms. Trust and transparency are not just words, they are the foundation of our bond with you.
We are here because you believe in the beauty of a saree.